Public Relations and Promotion
Public Relations and Promotion
The Department of Public Relations and Promotion aims to train professionals who are adaptable to contemporary requirements, adhere to ethical principles, think critically, and follow developments in digital media and communication. Our quality policy focuses on strengthening student-centered education, balancing theoretical and practical instruction, supporting academic productivity, and embedding a continuous improvement approach into the institutional culture.
In line with this, educational, research, and societal contribution processes are regularly evaluated and developed based on the Plan – Do – Check – Act (PDCA) cycle. Quality processes in the department are conducted in accordance with principles of transparency, participation, and sustainability.
The department actively prepares for quality assurance and accreditation activities in accordance with ILEDAK standards to enhance the quality of education in communication.
This includes evaluating program outcomes, reviewing course contents, monitoring educational processes, and fostering a culture of self-assessment. Our objective is to align the department’s education quality with national standards, strengthen students’ professional competencies, and institutionalize a sustainable quality assurance system.
Internal and external stakeholder input is vital for improving quality processes.
Student Satisfaction and Feedback:
Students’ evaluations of course content, teaching methods, practical opportunities, and academic processes are collected regularly. Feedback is reviewed by departmental committees and used to implement improvements.
External Stakeholders and Alumni:
Through ongoing communication with media professionals, alumni, and other external stakeholders, course content is updated to integrate current developments in public relations. Emphasis is placed on digital public relations, social media, data-driven communication, media ethics, and AI-supported communication practices.
The curriculum of the Department of Public Relations and Promotion is dynamic, continuously updated to reflect technological advancements, academic research, and industry needs.
Program Outcomes:
Program outcomes are designed in line with the Turkish Qualifications Framework (TYYÇ) to ensure that students acquire theoretical knowledge, practical skills, ethical awareness, critical thinking, and research competence in the field of public relations.
Continuous Update:
Faculty members regularly review course content based on research, projects, and current studies to ensure graduates are equipped with the knowledge and skills required for contemporary media and communication environments.
To promote a culture of quality and sustain quality assurance activities, the department undertakes various academic and institutional initiatives.
These include monitoring quality processes, conducting internal evaluations, assessing stakeholder feedback, and planning necessary improvements according to ILEDAK criteria. The department adopts a quality-oriented development approach, continuously enhancing its educational and instructional processes.